Crypto Press Release is a new and trending area in cryptocurrency marketing. A crypto press release campaign is one of the best ways to reach out to the general public and generate interest in your project. However, it’s important to understand how successful people make the most of their crypto press release campaign.
In this blog post, we are going to cover all aspects of what you need to consider before launching your own Crypto Press Release campaign: from picking the right content angle and coming up with an effective headline, through creating a lead magnet for your email list, SEO marketing optimization for google listings or fiat currency conversion rates.
1. Learning the Basics
The first step to launch a successful crypto press release campaign is to understand the basics and make sure you are provided with all the information you need by your press release distribution service. And while it’s not as hard as it may sound, it’s always better to get a complete overview before spending money on anything. So, let’s start with some basic questions:
What is a Crypto Press Release?
A crypto press release is an online news story that’s focused on your project or product and talks about your company’s achievements as well as any upcoming changes. The core value of a crypto press release is to get the news out in front of potential users and investors.
How do they work?
Crypto press releases usually feature a one-paragraph news story that goes viral through social media. The article itself has to be distributed via different channels by PR distribution services (more on this later). Your headline needs to be catchy enough to make readers want to share it with others.
Which platforms should a Crypto Press Release be sent to?
There are multiple channels where your press release can be distributed. Some of these include:
Forums
News websites/blogs
Social media (Facebook, Twitter, Reddit)
Ecommerce websites
Video hosting sites (YouTube)
Pay per click (PPC) advertising platforms (Google Adwords, Bing Ads, Facebook Ad Exchange)
Press release distribution services. (more on this later). Site detail is here.
2. Pick the Right Content Angle for Your Crypto Press Release Campaign
What is the purpose of a crypto press release campaign? It’s not just to get your name in front of potential users. It’s also about making sure that you have the right content distribution in place for your business. You need to think about what your audience is really interested in, so that you can then publish the most viable content for them.
For this reason, it’s important to take a step back and be good at forecasting potential topics and angles on which you may want to cover. That way, you can come up with something fresh and interesting.
In order to get more information on how successful people make the most of their crypto press release campaign, we spoke with Joel Bowman (founder of PR Executives United). Joel is an expert at PR distribution and he was able to give us some valuable pointers on how successful people make the most of their crypto press release campaigns.
3. How to Optimize Your Crypto Press Release Campaign for Google and Localization
Once you have your content for your crypto press release campaign, it’s important to localize it so that it can be easily published in multiple languages. The reason why this is so important is because Google will then show users relevant results accordingly.
Here’s an example:
And depending on where you are sending your press release, google may show the results in your native language.
Another thing that can influence the success of your crypto press release campaign is your target audience. This can be based on the local websites you have reached out to and analyzed.
For this reason, it’s important to customize your crypto press release campaign for manual link building with recent local news and further analyze them in order to see which ones are more relevant for your business.
4. Picking a Proper Headline for Your Crypto Press Release Campaign
A crypto press release headline needs to catch the attention of potential users and investors so that they want to share it with others. For this reason, it’s important to think about what’s going to make them want to read on.
Some tools you can use for getting inspiration are:
Buzzsumo is a social media analysis tool that will show you the most shared pieces in a specific industry. It’s an excellent resource for finding the right angle for your crypto press release campaign and checking out some popular headlines.
Another tool that you may want to try is Google Trends . Google trends works by tracking searches and then showing the relative interest over time in a certain topic or term. This can help you get some insight on trending topics and see how much hype there currently is going around your industry.
5. Content Development & Writing Your Crypto Press Release
Now that we have all the angles covered, it’s time to think about content development. We suggest that you keep it short, concise and to the point. You should aim for around 150 words, but you can vary that if you need to get more information across in regards to your company.
It’s also a good idea to localize your crypto press release when required, and make sure that the tone of voice is similar for each language.
